KahenaCon was a great experience if you knew how to utilize it. As with most industry conferences, a definite theme emerged from the line up of speakers, although it seems there was a bit of a cacophony on what overall message KahenaCon might have delivered.
The main topic was clearly engagement. Gilad de Vries of Outbrain made it clear in his presentation that acquisition of social media followers is pointless without ‘feeding the beast’ once they’ve been gotten. Kate Morris made it clear businesses always need someone willing to and able to strike up conversations with people on Facebook or Twitter. Eitan Chitayat made it the centerpiece of his presentation.
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