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Making Sense of Google’s Robots.txt Contradictions

If you’re in SEO these days, as much as you’re suspicious of Google, you also have to make sure to keep up with what they tell the webmaster community so that you can give the best recommendations to your clients.  For me, one of the main places I go to follow this information is Barry Schwartz’s site, Search Engine Roundtable.  During one of my reading sessions last week, I saw Barry’s article about John Mueller’s Google Webmaster Central Hangout, and I bookmarked it to watch later because the video was almost an hour long. Finally, yesterday, I got around to watching the video, and I noticed a couple of seeming contradictions between what John said and what his colleague Gary Illyes said a month earlier here.
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JWP Presentation – Tools for Onsite SEO Audits

I had the pleasure of presenting today at the Jerusalem Web Professionals monthly meetup. The session was entitled “Seminar on Advanced SEO Tactics”, and joining me on the panel were Gab Goldenberg of SEORoi and David Miles of Guided Sales. It was a great day and I thoroughly enjoyed the sessions and follow up Q&A. Thanks to Charlie, Noam, and the whole J-Town crew for putting it together and letting me speak. Here’s my deck:

Tools for SEO Onsite Audits

View more PowerPoint from Mark Ginsberg

If you have any questions, just leave ’em in the comments and I’ll try to answer as best as I can.

Kahenacon 2012 Presentation – Chasing the Penguin

Full sample Excel spreadsheet with formula awesomeness and pivot table love available for download here!

Here’s my full deck – enjoy, and let me know in the comments if you have any other suggestions about pivot tables and backlink analysis. Thanks!

My First Live Post on YouMoz

So, my first post went live over the weekend on YouMoz – woohoo! It’s titled Liberating Your Data from Google Webmaster Tools – a Step-by-Step Guide, and like the title says, is a guide to installing a local server on your own machine and then running a php script to pull massive amounts of data using the GWT API. [Read more…]

Attack of the Penguin

With the roll-out of Panda 3.5, the launch of the webspam algorithm update known as Penguin, and a problem with the parked domain classifier, it’s been a difficult few weeks for many in the SEO community. Of course, this all follows on the heals of the deindexation of lots of paid blog networks and the subsequent loss of rankings incurred by many sites who had been using these services to boost their rankings. [Read more…]