A boutique consultancy, by design.

DriveHill Media

DriveHill Media began as a boutique internet marketing agency in Jerusalem, Israel, specializing in search engine optimization, analytics and pay-per-click advertising, and serving clients in the United States and Israel.

Today it operates as a consulting practice: senior strategy and hands-on expertise across search, paid media, measurement, and the new disciplines of generative engine optimization and AI transformation.

Mark Ginsberg, Founder & Principal Consultant

Mark Ginsberg has spent more than 15 years helping businesses grow through search, paid media and data. He founded DriveHill Media in 2012 to give companies senior-level marketing strategy without the overhead of a traditional agency.

He has led marketing as CMO of BEYOND Stores and as VP of Marketing & Professional Services at Angora Media, where he earlier ran international SEO and PPC. He has also served as SEO and GEO Manager at the PR firm 5WPR, and as an SEO consultant for Kahena. His work covers technical SEO, PPC, analytics, conversion rate optimization and, more recently, generative engine optimization (GEO), which helps brands show up in AI-powered search and assistants.

Mark holds a BA magna cum laude from the University of Pennsylvania and did graduate studies at the Hebrew University of Jerusalem. He is based in Jerusalem and works with clients in the US and Israel.