Here’s my presentation from SMX Israel – hope you enjoy!
SEO Tools – SMX 2012
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Google and Microsoft Are At It Again!
Google is under attack once again – not from Facebook this time, but from Microsoft. An ad that is making the rounds of the social media world, titled “O365 MGX Copy wmv”, is actually a rather entertaining indictment of Google’s targeted advertising of Gmail users based on contextual ads in Gmail. Here’s the video:
While I get that Google has the right to look at my email and target ads to me based on the content of those emails (heck, they are providing me a free email account and lots of data storage :)), this Microsoft ad, which at the current moment is unlisted in YouTube, is a pretty harsh smear of Gmail. [Read more…] about Google and Microsoft Are At It Again!
What the Heck is SEO Anyway?
You’ve seen it, I’ve seen it, we’ve all seen it. That blank faced, eyes off in the distance, nod of the head. Oh, SEO, that sounds cool. The usual reaction to “Hi, I’m Mark. What do I do? Oh, I work in SEO.” That’s often a conversation killer. The truth is, most people don’t know what we do. And the plethora of misinformation out there painting a negative picture of who we and about the profession we practice doesn’t do us any favors. For every well written explanatory piece about SEO in the mainstream media there are five NYTimes JCPenney SEO scumbag articles out there. Our profession’s sexy 3 letter acronym is sometimes seen as less inviting than some of the acronyms employed by the US military, like nuclear, biological, and chemical warfare (NBC).
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Adwords, Car Commericals, and That Game Called the Super Bowl
I saw an interesting article published yesterday in the automobile blog section of the Wall Street Journal about a PPC battle between GM and Chrysler during the Super Bowl . GM marketing chief Joel Ewanick, realizing that the Chrysler’s ads were kicking their butt with Eminem’s uber-discussed “Imported from Detroit” ad, quickly shot out an email to his staff ordering them to bid on Chrysler’s tag line of “Imported from Detroit”. The article also goes on to claim that they were bidding on other terms relating to some of the other great commercials from the game, such as Volkswagen’s Darth Vader ad. Recognizing the success of these ads and the potential searches that would be taking place as a result of them, GM began bidding on the terms related to these ads to try and garner some of the interest and subsequent PPC search volume resulting from the ads.
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A Rockin Update to Facebook Pages
Facebook has made major updates to Pages, making them a lot more interactive, functional and easy to maintain. Here’s a look at some of the updates and what they mean for you:
Photos at the top just like in the new profile
While some complained about the photos that are now shown at the top in the new user profiles, others used their creativity to create cool Facebook profile photo hacks. This feature is now integrated in the Page as well, making Pages appear more like user profiles. For admins worried about brand integrity and reputation management, have no fear: only photos uploaded by the page administrators to the wall of the page and photos tagged by the Page will show up in this section.
Use Facebook as Your Page
Gone are the days when Facebook forced you to violate their terms of service if you wanted to interact with others as your page and not yourself. Instead of having to open an account with your company name in order to post on other pages and interact with other Facebook users, which was a violation of Facebook’s TOS and something they could theoretically shut down your account and page over, now you can interact on Facebook as your page. All you have to do is click on the “Use Facebook as your page link” on the right hand side, or from Account in the top menu, and, voila, you are now the Page and no longer yourself. You can interact with others, post on people’s walls, get notifications, and the works. The lack of notifications in the old form of Pages was a big hassle for anyone trying to manage a Page who was concerned about hateful user posts to the page. You would have to constantly check the page to see if anything had changed. Now, you can get notifications.
Facebook is also allowing you to do the opposite. You can post on a page you administer as yourself and not as the page. Thus, if you are an alumni of the Page you administer, you can both act as yourself, interacting with your former classmates and friends under your own name, and administer the page at the same time. Gone are the days of logging in to that Facebook company account that violates the TOS simply to maintain your ability to comment on the page as yourself.
