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Google Street View Comes to the Holy Land

Hey Everybody,

Google Street View is now available in Israel for the cities of Jerusalem, Haifa, and Tel Aviv. Here’s the video:

I remember one day when I was on my way to my previous job in the center of town in Jerusalem, and I saw the Google car (there’s gotta be a catchier name for that, right?) sitting on the curb right outside our office. As a bunch of SEOs, you start to get paranoid. Who really believes all those cameras and gadgets on top of the car are taking pictures of the streets of Jerusalem? They’re really there to spy on us sketchy Internet Marketers 🙂

Anyway, it was a pretty exciting moment for me, and I’m glad to see that Google has put these landmarks literally on the map.

As a side note, I hope to write in the near future about the SEO (or lack thereof) of Yad Vashem, the Holocaust memorial and museum here in Jerusalem (I worked there for three years on the Internet team), who is mentioned in the blog post and has partnered with Google on multiple programs in the past. Check back soon for it – should be a good one!

What the Heck is SEO Anyway?

You’ve seen it, I’ve seen it, we’ve all seen it. That blank faced, eyes off in the distance, nod of the head. Oh, SEO, that sounds cool. The usual reaction to “Hi, I’m Mark. What do I do? Oh, I work in SEO.” That’s often a conversation killer. The truth is, most people don’t know what we do. And the plethora of misinformation out there painting a negative picture of who we and about the profession we practice doesn’t do us any favors. For every well written explanatory piece about SEO in the mainstream media there are five NYTimes JCPenney SEO scumbag articles out there. Our profession’s sexy 3 letter acronym is sometimes seen as less inviting than some of the acronyms employed by the US military, like nuclear, biological, and chemical warfare (NBC).
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