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Kahenacon 2012 Presentation – Chasing the Penguin

Full sample Excel spreadsheet with formula awesomeness and pivot table love available for download here!

Here’s my full deck – enjoy, and let me know in the comments if you have any other suggestions about pivot tables and backlink analysis. Thanks!

About Mark Ginsberg

A graduate of the University of Pennsylvania, Mark has been working in Internet Marketing since 2007. He has managed campaigns in highly competitive sectors for large brands, but also loves to help small businesses increase their online visibility and better understand their customers and their needs.

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